Senior Assistant Vice President, Integrated Marketing Communications, Old Dominion University

Download Full Position Profile

The Opportunity

Old Dominion University (ODU) invites nominations and applications for a strategic, innovative, and highly collaborative leader to serve as the next Senior Assistant Vice President for Integrated Marketing Communications. This is a pivotal executive-level role reporting to the Vice President for University Communications and Chief Marketing Officer, responsible for driving an integrated and data-informed marketing strategy that advances the University’s brand, supports institutional priorities, and enhances ODU’s visibility and reputation locally, nationally, and globally.

The Senior Assistant Vice President will lead the development and implementation of a comprehensive, university-level integrated marketing communications plan—managing the full spectrum of marketing efforts including creative services, photography and videography, web and digital strategy, academic programmatic marketing, and brand marketing. A key responsibility is the coordination and integration of marketing across academic and administrative units, including medical marketing, and in alignment with the University’s strategic initiatives.

This opportunity calls for a transformational leader who will assume a central role in launching and sustaining ODU’s new brand identity and strategy. The successful candidate will act as second-in-command to the Vice President and provide executive-level guidance, oversight, and representation. They will bring deep marketing expertise, collaborative leadership, and operational excellence to inspire a high-performing team and position ODU as a national leader in integrated marketing strategy and brand stewardship.

How to Apply

Julie Holley & Lois Stetson with Greenwood Asher & Associates is assisting Old Dominion University on this search. Applications and nominations are now being accepted. Application materials should include:

• A letter of interest that clearly states the applicant’s qualifications for the position;
• A current résumé/curriculum vitae

We strongly encourage submitting application materials as separate PDF attachments. The search will be conducted with a commitment of confidentiality for candidates until finalists are selected. Initial screening of applications will begin immediately and will continue until an appointment is made. 

All application materials should be submitted to the Greenwood Asher & Associates team via e-mail at: ODU-IMC@greenwoodsearch.com. For best consideration, please submit materials by July 18^th, 2025.